Montreal Boutique Général : Jennifer.andthebee

Montreal Boutique Général
Our story begins…

Our story begins in 2003 with the opening of a store, Local 23. The idea behind the store was to be a showcase for all the amazing and talented friends that part store-owner Jennifer has. A place for artists alike; musicians, designers, painters, etc. After confronted with a lack of space for all the treasures, trinkets and talent the store now runs as a full throttle second-hand store, with always changing commodities. The artists however, have their place with Jennifer at a new store! The store opened in 2006 to make room for emerging designers to have a place next to experienced makers. With a desire to help people, and encourage the DIY community, Jennifer started the beautiful…

Boutique Général 54 
Montreal, Quebec

Montreal Boutique Général 54 : Support Local

*This post contains some affiliate links*

So what can you find in the shop?

Jennifer loves to support designers and artists who work ethically. Those who are taking charge of where and how their products are made. She encourages young women entrepreneurs to believe in their business and shows them that their talent is worth something, and their hardwork can support them.

Montreal Boutique Général 54 : Support Local

While a majority of the items come from Quebec artists. Jennifer also features artists from all over North America and even a friend in Ghana (Osei Duro by Maryanne Mathias). Supporting local means encouraging your neighbours, but the global local movement looks to support all those who are trying to start their own small business amongst the giant corporations. As long as you work with good ethics, you produce with good ethics, and you believe in good ethics, their may be a spot for you at the Montreal Boutique Général 54.


Supporting over 50 artists,
(including artist Kazak, part-owner of the already visited store Les Coureurs De Jupons « click to see the full interview)
here are just some of the artists…


Montreal Boutique Général 54 : Support Local
Jumpsuit by : Mary Young

Montreal Boutique Général 54 : Support Local
Dress by : Birds of North America

Montreal Boutique Général 54 : Support Local
Shorts by : Sara Duke



Montreal Boutique Général 54 : Support Local
Bag from : Umbrella Collective – Mouse by : Pompon Design

Montreal Boutique Général 54 : Support Local
Earrings by : Moonlight for Violet

…and more!

Montreal Boutique Général 54 : Support Local
Urban Seed Collections by : Strathcona 1890

Montreal Boutique Général 54 : Support Local
Deodorant by : Leaves of Trees

Montreal Boutique Général 54 : Support Local
Body & Bath Elixir by : Harlow Skin Co.


Why is supporting local important to her?

As Jennifer says, “how could you go wrong?” People all over are searching for a better world, a world where small entrepreneurs have a chance. It’s important to trust people, and that includes your friends, your neighbours, your communities, and hand-makers around the world. It is a global movement that should be followed and encouraged with open minds.

Montreal Boutique Général 54 : Support Local
Towels by : Le Fil Rouge Textiles

“If you could have a coffee/beer with anyone (living or dead) who would it be and why?”

“My grandmother… But it wouldn’t be a beer, it would be a sherry. The only thing that she would drink, a little bit of sherry. I’d like to know more about what it’s like to be a woman, an older woman. You don’t get a chance to really talk to elders that much. So, I think it would be really nice, as I get older, to keep learning about what it is to get older. She’s a strong woman, I’d love to know more about her.”

Montreal Boutique Général 54 : Support Local
Whale by : PomPon Design – Bags by : Atelier Isolde

Montreal Boutique Général 54 : Support Local

Montreal Boutique Général 54


5145 boulevard St-Laurent
Montreal, QC H2T 1R9


(514) 271-2129


Monday – 11:00-18:00
Tuesday – 11:00-18:00
Wednesday – 11:00-18:00
Thursday – 11:00-20:00
Friday – 11:00-20:00
Saturday – 11:00-17:00
Sunday – 11:00-17:00

Want to see more local interviews??
Click here!

Don’t forget to leave a comment below!



Montreal Boutique Général 54 : Support Local


Agent: Emilie “The Bee” Bradford;
Mission: Travel the globe to discover positive and new information on how to live abundantly in harmony with the Earth
Objective: To encourage the world to support the passions of their neighbours, to give more than they take, and to live positively.

One thought on “Montreal Boutique Général : Jennifer.andthebee

  • May 22, 2017 at 3:51 pm

    I love this store!! Its a bit pricey but they have very cool clothes!


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